Why You Should Join PURE

Click to join the P.U.R.E. Travel Collaborative!

Membership with Meaning

In order to become socially, environmentally and economically sustainable, travel companies in the Northwest need access to shared resources that will help their businesses survive and thrive. Marketing, consumer recognition, education, collaboration and advocacy are critical for any business’ long‐term success, but these are expensive for small businesses to attain on their own.
By working with a shared resource that provides these key components, business owners and employees can leverage their limited resources to grow and enhance their business.

Benefits of PURE Membership:

Education

Sustainable travel companies need access to affordable educational opportunities that help them to grow and improve their businesses.
PURE Members Benefit from:

  • Access to PURE’s communication initiatives and upcoming online network, where members receive ongoing information on best practices, industry trends, marketing tips, green products and services and more.
  • Discounted member rates at PURE’s “Green Travel Roadshows”,  offering industry specific sustainability workshops and presentations as well as voluntourism and recreational opportunities.

Marketing

Sustainable travel companies need to maximize their limited marketing dollars. Shared marketing resources allow small business to be heard in a crowded marketplace in a way that they never could on their own. Coordinated marketing strategies can also help to close the “traveler gap” during shoulder seasons.
PURE Members Benefit from:

  • Linked listing with photos on the PURE website.
  • Inclusion in the “PURE Vacations” online booking program
  • Ability to participate in a expanded marketing programs through the PURE industry and consumer e-newsletters.
  • Opportunity to participate in cooperative marketing efforts such as print and online advertising campaigns.
  • Representation by PURE at key national and international travel shows.

Networking

Sustainable travel companies need to collaborate to build the Pacific Northwest as a recognized destination for the national and international sustainable travel market.
P.U.R.E. Members Benefit from:

  • Access to partnership opportunities with other regional travel professionals with shared environmental values.
  • Opportunities for face to face networking with potential customers and vendors at P.U.R.E. Travel events.

Advocacy

Sustainable travel companies need a strong voice that will speak on behalf of their industry and their unique interests. One voice can get lost in the clutter, but a collective voice is powerful and effective.
P.U.R.E. Members Benefit from:

  • A place to engage in public dialogue, access to opinion papers and advocates to speak on behalf of the industry.

Member Discounts

  • Discounted member rates at PURE’s “Green Travel Roadshows”,  offering industry specific sustainability workshops and presentations as well as voluntourism and recreational opportunities.

Being a part of a collaborative voice for the Northwest’s sustainable travel industry and help make a difference.

Become a P.U.R.E. Member

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