Thanks to the Pan Pacific Hotel for providing carbon offsets for the Green Travel Road Show!
The 2011 P.U.R.E. Green Travel Road Show: “Telling Your Story: Stake Your Claim in the Cascadia Travel Market”
Oct. 6-7 at the Seattle Pan Pacific Hotel
The third annual P.U.R.E. Travel Collaborative” Green Travel Road Show will focus on the power of storytelling in marketing sustainable travel. This annual conference offers an opportunity to connect with tourism organizations offering sustainable and unique experiences in the Pacific Northwest/Cascadia region.
The conference will include panels and workshops to help tourism businesses craft and tell their story in ways that resonate with travelers and the travel media. Compelling and strategic stories will help drive more travelers to your business. Media experts, writers, bloggers and destination marketers will share their insights and offer ideas about effective storytelling and marketing.
Plan to attend this two day conference to maximize your learning experience, networking opportunities and idea inspiration. If your time is limited then you are welcome to join us for our main education sessions on Fri., Oct. 7 only from 9:30 a.m. to 5 p.m.
Road Show Schedule:
(as of Sept 8; schedule subject to change)
Thursday, Oct. 6
Welcome, P.U.R.E. 101
11:15 – 12:30
Todd Davidson, CEO Travel Oregon
“Tell Me a Story”
12:30 – 1:30
Molly Phillips, Manager of Global Responsibility, Pan Pacific Hotel
Carbon offsets, “Pan Earth” Sustainable Hotel Tour
1:30 – 3:00
Lunch on your own
3:00 – 3:30
Colleen Wright, Internet Marketing Consultant and Trainer
Increasing the performance of your website or blog. (Individual 15 min. evaluation sessions with Colleen available throughout the conference for a $15 fee.)
3:30 – 4:00
Social Responsibility: Case Studies and Discussion
4:00 – 5:00
Jeff Ericson: Camano Island Coffee Roasters:
“Using Sustainability and Storytelling as a Strategic Marketing Plan”
5:00 – 6:00
Appetizers & no-host bar
Cascadia Photography exhibit
No-host dinner, Re:Public Bar & Restaurant, 429 Westlake Ave N.
Friday, Oct. 7
7:00 – 8:00
Optional Early Bird Activity
Yoga Hike with KAF Adventures
9:30 – 10:30
Friday Keynote: Gifford Pinchot III
10:45 – 11:45
Chef Roy Breiman, Culinary Director, Cedarbrook Lodge
Noon – 1:00
Lunch on your own
1:00 – 1:30
P.U.R.E. 101 & Peak Alliance Partnership Program
1:30 – 2:15
Mark Campbell: Solaia Consulting
“Creating a Compelling Brand Story and Why You Must Have One”
This presentation will cover the specific steps to not only discovering and communicating your unique brand story but also why it is essential to integrate your brand story into everything your organization does.
As Principal of Solaia Consulting, Mark Campbell helps companies discover and define their authentic and unique brand story, and then crafted marketing & communications solutions to meaningfully distinguish them and to create enduring bonds with their customers. Solaia clients include: Wildland Adventures; the Adventure Travel Trade Association; Austin-Lehman Adventures and Cascada Expediciones.
2:45 – 4:30
Media Panel & Hands-on Marketing Exercise
Moderated by Allen Cox, Freelance Travel & Lifestyle Journalist, Editor of Harbors Magazine
Travel writers Andy Hayes, Annika Hipple and Beth Whitman; and Sherrye Wyatt, Whidbey & Camano Island Tourism
Learn from Travel Writers & Destination Marketer what works in pitching your story to the media.
You will have the opportunity to craft your own regional itinerary and get critique and tips from our expert panel on getting your story told in the media.
4:30 – 5:00
Closing session, Q&A
Photography Walking Tour
See the city through different eyes. Local Photographer and Escape Artist for EverGreen Escapes Mira Poling will lead you on a photo journey to learn the fundamentals of photography and your own camera, while also learning about the history and culture of this unique city. We’ll meet at Pan Pacific Hotel and then set out on foot, exploring the ins and outs of the South Lake Union neighborhood. With new tricks up your sleeve you’ll be able to look at the Emerald City in a whole new way and capture it in the way you always wanted to.
You will learn about…
- Composition – Tips for making more dramatic and artistic photos
- Angle of view – Make the right choice of lens for the most impact
- Flash – Learn about the ins and outs of when it can help
- Depth of Field – What it is, and how you can use it to make better photos
- Shutter Speeds – Pick the right one to capture the moment just right
Includes refreshments and comprehensive photography commentary by your Escape Artist guide.
What attendees had to say about the 2010 Road Show:
“The P.U.R.E. Green Travel Road Show was informative, fun and inspiring, especially for entrepreneurial business owners looking for new ways to co-market, collaborate and succeed. The Travel Collaborative stands out as a driving force for sustainable tourism in a region that prides itself on conscientious living in general. “
–Alice Gifford, Member Advocate, Adventure Travel Trade Association (ATTA)
“Practical talk about marketing and how to grow a business in a collaborative environment.”
“… the various speakers provided a lot of thought inspiring information which I will bring to my business.”