BOARD OF DIRECTORS
JAKE HAUPERT, President
Founder & Chief Escape Officer EverGreen Escapes and Explorers 3 Adventures
A Pacific Northwest native, Jake Haupert owns and operates acclaimed eco-friendly adventure travel companies EverGreen Escapes & Explorers 3 Adventures based in Seattle, Washington. An avid outdoorsman and a responsible and active traveler, Jake has turned his passion for the transformational power of travel into his life’s work. Even his closest friends cannot decipher when he is working or playing. An unquenchable entrepreneurial spirit, Jake has launched two adventure travel companies that combine a deep appreciation of nature, wildlife and active pursuits with sustainable, intimate and exclusive culinary, wine and luxe lodging experiences. In addition to a wide variety of Pacific Northwest based adventures, Jake sends clients on treks and tours to Alaska, Antarctica, Latin America, Africa, Australia, New Zealand, and the South Pacific.
NAN DEVLIN, Vice President
Writer, Tourism Strategist and Marketer, Lecturer in Sustainable Tourism
A fifth generation Oregonian and an eager explorer of the Pacific Northwest, Nan has built a career in tourism with a focus on sustainable, experiential and culinary travel. After 20 years in marketing communications and event planning in the high tech and health and wellness industries, Nan transitioned into the field of tourism – a focus much more in line with her passions. As the principal of Avid Traveler Consultants, she helps small towns, counties and rural areas build tourism and marketing strategies that celebrate their sense of place. Nan is also a history and culinary tour guide as well as a travel writer, with numerous articles published in Foodtrekker and other media outlets. She is a lecturer in sustainable tourism in the graduate school of business at The George Washington University in Washington D.C., where she earned a Master’s in Tourism Administration. Joining the board of the PURE Travel Collaborative helps fulfill a goal Nan has long held – being part of an organization that shines a spotlight on the Cascadia experience.
DAWN ENDEAN, Past President
Creative Director, Devlin Endean Marketing Group
Dawn Endean is a marketing consultant and graphic designer with particular expertise in branding strategy. She has planned and executed marketing campaigns for clients in a wide range of industries, but has made hospitality and tourism her focus. Dawn is the former Director of Marketing for the Cave B Estate Winery and Cave B Inn and Spa. She has been an invited speaker on the topic of wine marketing and has led marketing initiatives for the Washington State Hotel and Lodging Association and the Quincy Valley Tourism Association. A native of Chicago, Dawn fell in love with the Pacific Northwest on a rafting trip down the Columbia River. Within 2 years of that first visit, she had quit her job, sold her worldly goods, and moved to Seattle. Now, more than 20 years later, she continues to enjoy and treasure the unique beauty of the mountains, forests and the Puget Sound.
LAUREN BRADEN
Principal, Northwest Trip Finder
HARRY DALGAARD
Director of Product Development, Pacific Northwest Vacations
Harry is the Co-founder and Director of Product Development at Pacific Northwest Vacations. It was on the beaches and in the Cascade Mountains of Oregon that he fostered his passion for exploration, travel, and sustainability. Harry completed bachelors of science degrees in geography and environmental science from the University of Oregon. Travelling internationally for many years, and witnessing the extensive tourism offerings in other parts of the world inspired Harry to focus his energy and strength on developing a more refined tourism product for the Pacific Northwest. Today, Harry lives in Hood River, Oregon, where he can often be found mountain biking, climbing peaks, and sampling the finer microbrews that Pacific Northwest is world renown for.
TAMMY GUILL
Director of Sales, Ride the Ducks
In Tammy’s 20 year hospitality career, she successfully completed jobs in hotel management from waitress, bar manager, front desk, catering, sales, senior sales and finally director of sales. Work history includes Nendels, Red Lion, Starwood, Kimpton and most recently, the Provenance Hotel Group including the Hotel Murano. Owned and operated Bravo Tours, Inc., for five years whose key clientele were military reunion groups and members of the Boeing Retirees Club. For nearly the past two years, has been employed by Washington State Tourism, as the International and Domestic Travel Trade Manager. Responsibilities include managing contracts and working with their program managers in Japan, China, Germany and France, with ad hoc work in the United Kingdom. Prioritizes direct sales promotions to domestic and international tour operators, wholesalers and receptive operators, through established trade shows, including the Go West Summit, POW WOW, the National Tour Association and ITB Berlin.
ADVISORY BOARD
Kenneth A. Cohen, Ph.D., Assistant Professor, Recreation Management
Central Washington University
Ken Cohen received his Ph.D. in Conservation Social Sciences from the University of Idaho, where his research focused on community action planning, sustainable tourism, and community capacity building. Ken received his Master’s of Public Administration from Lewis & Clark College with an emphasis on organizational development, and he received his Bachelor’s degree in Commercial Recreation and Tourism from the University of Colorado. Ken’s work experience includes: serving as a leadership development coach on the Nez Perce Indian Reservation; Division Director for the Allied Jewish Federation, a premiere international fundraising organization; Principal of Shames and Cohen, a consulting firm specializing in strategic planning; and Director of Community Events & Recreation at the county level. Ken is presently an Assistant Professor at Central Washington University where he focuses on sustainable tourism and resource based recreation.
Dan Moore, Chief Outings Officer
EverGreen Escapes
Dan’s mission is to create an exciting and comfortable learning environment in which people feel inspired AND a sense of accomplishment. A tour with him is about the overall experience, not just the bits of information. Dan grew up in Minneapolis MN and spent a large percentage of his childhood out exploring the wilderness and wild areas around home and afar. In 1996, after graduating from college in St. Paul MN (Macalester College), he left to spend most of a year in South America trekking and researching tropical forests in Bolivia, Peru and Brazil. It is here that Dan discovered the importance of creating positive experiences for people in the outdoors (“You can’t love what you don’t know, and people won’t protect what they don’t love” he says). He came back to the US in 1997 to get a graduate degree in Environmental Education from the University of MN at Wolf Ridge Environmental Learning Center and shortly after graduating he moved to Seattle. When he’s not leading tours and team building programs for Evergreen Escapes, Dan, who is Chief Outings Officer, works behind the scenes designing programs and helping to run the business. In his spare time Dan plays guitar in a Neil Young tribute band.
MICK PEARSON, Owner of KAF Adventures
Professional Outdoor Educator and Mountain Guide
Mick began studying Outdoor Recreation in 1997 at the University of Oregon, and felt the value of experiential education while spending time with others in wild places. These experiences and interactions have impacted his life, created a place for self discovery, and gave him an appreciation for the natural world. Outdoor education and adventure travel fuel Mick’s passion for life. This excitement and commitment to sharing this process is the foundation for his company, KAF Adventures, which is dedicated to self discovery, wilderness skill education and leadership development through outdoor recreation, adventure travel, and wilderness exploration. In all their programs, KAF strives to maintain an awareness of their impact on the natural environment and of different cultures they visit.
Heidi Siegelbaum, Principal
Calyx Sustainable Tourism
Heidi grew up around plants, lots of animals and more than ample food. Her parents brought her along on travel adventures from the time she was 2 years old and she always had a very strong connection with food, working on farms, cooking like mad and becoming interested in the entire farm to table process. Once she started working in restaurants, Heidi was horrified at the amount of food being thrown out. About the same time, she began to notice the systematic, but hardly noticed destruction of the natural places she loved.
By the time she was practicing environmental law at EPA and continuing to travel, Heidi started to form ideas around combining her love for the environment, food and travel into one practice area of passion… and voila! Calyx Sustainable Tourism was developed in partnership with Steve Gersman. Calyx is totally committed to making the intersection between tourism, health, community development and joyous respect an understandable and attractive investment.
Janene Varden, Director of Sales & Marketing
Willows Lodge
Janene Varden has served as the Director of Sales & Marketing at Willows Lodge since April 2007. In her role as DOSM she oversees a small sales and marketing team, maintains client relationships, directs the advertising, marketing and pr efforts for the lodge as well as all of its outlets, and serves on the Advisory Committee. For several months Varden served on the “Team Green” committee whose mission it was to initiate and implement new sustainable practices at the lodge. In addition, Varden was instrumental in Willows adopting Little Bit Therapeutic Riding Center as its “Charity of Choice” and continues to promote this and other philanthropic efforts at the lodge.
Prior to joining Willows Lodge, Varden held various sales manager and director positions with Kimpton Hotels in Seattle. In 2000, she was awarded the “Sales Manager of the Year” award for Kimpton Hotels. From 1992 to 1997, Varden was employed at Salish Lodge & Spa and held various positions in operations and sales.
Varden earned a degree in Hotel and Restaurant Administration from Washington State University and has been a member of Puget Sound Business Travelers Association.
