ADRIANE FRIEDMAN, P.U.R.E. Executive Director
Adriane Friedman spent seven years at Seattle’s Convention and Visitors Bureau (SCVB), where she held positions in both Tourism Development and Convention Services. As Director of Convention Services, Adriane acted as the main liaison for the Lions Clubs International 2011 Convention, and implemented and launched the Voluntourism program. She traveled domestically and internationally as a representative of Seattle and the Pacific Northwest and to share with prospective visitors all the unique experiences Cascadia has to offer.
A native of Portland, Oregon, she now lives in Tacoma with her husband and son, where they enjoy the endless outdoor opportunities to explore the Puget Sound region. Adriane is the Assistant Volleyball Coach at University of Puget Sound, where she graduated from the Business Leadership Program with a BA in Business and was an All-American on the volleyball team. Adriane is active in her community as a Board Member of the Logger Club at University of Puget Sound and as a member of the Seattle Hospitality Lions Club.
BOARD OF DIRECTORS
JAKE HAUPERT, President
Founder & Chief Escape Officer EverGreen Escapes and Explorers 3 Adventures
A Pacific Northwest native, Jake Haupert owns and operates acclaimed eco-friendly adventure travel companies EverGreen Escapes & Explorers 3 Adventures based in Seattle, Washington. An avid outdoorsman and a responsible and active traveler, Jake has turned his passion for the transformational power of travel into his life’s work. Even his closest friends cannot decipher when he is working or playing. An unquenchable entrepreneurial spirit, Jake has launched two adventure travel companies that combine a deep appreciation of nature, wildlife and active pursuits with sustainable, intimate and exclusive culinary, wine and luxe lodging experiences. In addition to a wide variety of Pacific Northwest based adventures, Jake sends clients on treks and tours to Alaska, Antarctica, Latin America, Africa, Australia, New Zealand, and the South Pacific.
NAN DEVLIN, Vice President
Writer, Tourism Strategist and Marketer, Lecturer in Sustainable Tourism
A fifth generation Oregonian and an eager explorer of the Pacific Northwest, Nan has built a career in tourism with a focus on sustainable, experiential and culinary travel. After 20 years in marketing communications and event planning in the high tech and health and wellness industries, Nan transitioned into the field of tourism – a focus much more in line with her passions. As the principal of Avid Traveler Consultants, she helps small towns, counties and rural areas build tourism and marketing strategies that celebrate their sense of place. Nan is also a history and culinary tour guide as well as a travel writer, with numerous articles published in Foodtrekker and other media outlets. She is a lecturer in sustainable tourism in the graduate school of business at The George Washington University in Washington D.C., where she earned a Master’s in Tourism Administration. Joining the board of the PURE Travel Collaborative helps fulfill a goal Nan has long held – being part of an organization that shines a spotlight on the Cascadia experience.
LAUREN BRADEN
Founder, Northwest Trip Finder
Northwest Trip Finder is a travel website and blog with trip reports, travel guides and personal reviews of independent lodgings in the Pacific Northwest and British Columbia, Lauren Braden has long been an advocate for outdoor and cultural experiences, and for telling engaging stories that mobilize people to explore. For nine years, she was the Communications Director for the Washington Trails Association, where she launched a social media program to engage visitors and residents alike. Lauren also was the Urban Habitat Policy Director for the Seattle Audubon Society where she created the Master Advocate for the Environment Program and directed Gardening for Life, an educational program about bird-friendly, natural landscaping for public and private lands. Lauren earned a BA in psychology and biology at Beloit College.
TAMMY GUILL
Director of Sales, Ride the Ducks
In Tammy’s 20 year hospitality career, she successfully completed jobs in hotel management from waitress, bar manager, front desk, catering, sales, senior sales and finally director of sales. Work history includes Nendels, Red Lion, Starwood, Kimpton and most recently, the Provenance Hotel Group including the Hotel Murano. Owned and operated Bravo Tours, Inc., for five years whose key clientele were military reunion groups and members of the Boeing Retirees Club. For nearly the past two years, has been employed by Washington State Tourism, as the International and Domestic Travel Trade Manager. Responsibilities include managing contracts and working with their program managers in Japan, China, Germany and France, with ad hoc work in the United Kingdom. Prioritizes direct sales promotions to domestic and international tour operators, wholesalers and receptive operators, through established trade shows, including the Go West Summit, POW WOW, the National Tour Association and ITB Berlin.
ADVISORY BOARD
Alex Adams
Co-Founder and Managing Director, Coastal Tourism Research, LLC
Alex holds a B.A. in biology from Wheaton College in Massachusetts and a Master’s degree in Marine Affairs from the University of Washington. Coastal Tourism Research projects combine Alex’s professional experiences as a mariner, wilderness and fishing guide in Alaska, and experiential educator with his academic interests in sustainable tourism development, tourism management, marine technology, and all things tourism-related in the coastal zone. Alex holds a USCG 500 ton ocean master’s license and has spent over 1,300 days at sea aboard vessels of all types as crew, educator, scientist and engineer in the waters off both coasts of North America and Central America. His experience leading tourists through the coastal zones of North America and the Caribbean brings essential first hand tourism experience to the management of Coastal Tourism Research LLC. As an academic, Alex has published papers on the impacts of cruise ship tourism on small coastal communities as well as on using marine technology to develop new forms of ecotourism in marine environments. Alex is dedicated to helping those interested in sustainable tourism achieve their goals through research, planning, and implementation guidance. He is an avid scuba diver, fly fisherman, and traveler.
Allen Cox
Editor-in-Chief, Northwest Travel Magazine
Allen Cox, Advisory Board member for P.U.R.E Travel Collaborative, is Editor-in-Chief of Northwest Travel Magazine and a freelance travel and lifestyle journalist. His articles promote sustainable travel consumption and green providers whenever possible. Committed to excellence in travel and lifestyle journalism, Allen serves on the Board of Directors of International Food, Wine & Travel Writers Association and is the founding chair of that organization’s Awards Committee. He is also vice-chair of Pacific NW Travel Writers Conference (Travel & Words conferences), an annual professional development and networking event connecting writers, editors and destination marketers. Allen benefits from experience and skills gained in a previous 25-year marketing management career. He is a Pacific Northwest native and enjoys life with his family in the greater Seattle area.
Harry Dalgaard
Director of Product Development, Pacific Northwest Vacations
Harry is the Co-founder and Director of Product Development at Pacific Northwest Vacations. It was on the beaches and in the Cascade Mountains of Oregon that he fostered his passion for exploration, travel, and sustainability. Harry completed bachelors of science degrees in geography and environmental science from the University of Oregon. Travelling internationally for many years, and witnessing the extensive tourism offerings in other parts of the world inspired Harry to focus his energy and strength on developing a more refined tourism product for the Pacific Northwest. Today, Harry lives in Hood River, Oregon, where he can often be found mountain biking, climbing peaks, and sampling the finer microbrews that Pacific Northwest is world renown for.
Dawn Endean, Past President
Creative Director, Devlin Endean Marketing Group
Dawn Endean is a marketing consultant and graphic designer with particular expertise in branding strategy. She has planned and executed marketing campaigns for clients in a wide range of industries, but has made hospitality and tourism her focus. Dawn is the former Director of Marketing for the Cave B Estate Winery and Cave B Inn and Spa. She has been an invited speaker on the topic of wine marketing and has led marketing initiatives for the Washington State Hotel and Lodging Association and the Quincy Valley Tourism Association. A native of Chicago, Dawn fell in love with the Pacific Northwest on a rafting trip down the Columbia River. Within 2 years of that first visit, she had quit her job, sold her worldly goods, and moved to Seattle. Now, more than 20 years later, she continues to enjoy and treasure the unique beauty of the mountains, forests and the Puget Sound.
Dan Moore,
Chief Outings Officer, EverGreen Escapes
Dan grew up in Minneapolis MN and spent a large percentage of his childhood out exploring the wilderness and wild areas around home and afar. In 1996, after graduating from college in St. Paul MN (Macalester College), Dan left to spend most of a year in South America – trekking and researching tropical forests in Bolivia, Peru and Brazil. It is here he discovered the importance of creating positive experiences for people in the outdoors: “You can’t love what you don’t know, and people won’t protect what they don’t love.”
In 1998 Dan completed a certificate course in Environmental Education from the University of MN at Wolf Ridge Environmental Learning Center and shortly thereafter moved to Seattle. After nearly a decade in the non-profit / public sector, Dan merged his passion for education with his spirit for entrepreneurialism by joining forces with EverGreen Escapes. His work with EverGreen Escapes is the best of all worlds. Duties include: guiding trips in the most beautiful parts of the world (Pacific Northwest), recruiting and training passionate guides, developing programs and scouting out destinations around the world for the international side of EverGreen Escapes and helping push the travel industry to higher levels of sustainability. There is also washing dishes, cleaning vans and all the grunt work that a small business person gets to take on.
When not leading tours or working in the office for Evergreen Escapes, Dan plays guitar in the band Roxbury Pound. Regionally focused for now, the world tour might be just around the corner….
Mick Pearson
Professional Outdoor Educator and Mountain Guide
. Owner, KAF Adventures
Mick began studying Outdoor Recreation in 1997 at the University of Oregon, and felt the value of experiential education while spending time with others in wild places. These experiences and interactions have impacted his life, created a place for self discovery, and gave him an appreciation for the natural world. Outdoor education and adventure travel fuel Mick’s passion for life. This excitement and commitment to sharing this process is the foundation for his company, KAF Adventures, which is dedicated to self discovery, wilderness skill education and leadership development through outdoor recreation, adventure travel, and wilderness exploration. In all their programs, KAF strives to maintain an awareness of their impact on the natural environment and of different cultures they visit.
Janene Varden
Director of Sales & Marketing, Willows Lodge
Janene Varden has served as the Director of Sales & Marketing at Willows Lodge since April 2007. In her role as DOSM she oversees a small sales and marketing team, maintains client relationships, directs the advertising, marketing and pr efforts for the lodge as well as all of its outlets, and serves on the Advisory Committee. For several months Varden served on the “Team Green” committee whose mission it was to initiate and implement new sustainable practices at the lodge. In addition, Varden was instrumental in Willows adopting Little Bit Therapeutic Riding Center as its “Charity of Choice” and continues to promote this and other philanthropic efforts at the lodge.
Prior to joining Willows Lodge, Varden held various sales manager and director positions with Kimpton Hotels in Seattle. In 2000, she was awarded the “Sales Manager of the Year” award for Kimpton Hotels. From 1992 to 1997, Varden was employed at Salish Lodge & Spa and held various positions in operations and sales.
Varden earned a degree in Hotel and Restaurant Administration from Washington State University and has been a member of Puget Sound Business Travelers Association.
